The Holidays are upon us and gift shopping takes a chunk out of most consumer’ wallets, but how much exactly? This holiday season, whether shopping ahead of time or waiting till the last minute, U.S. consumers plan to spend more.
Cheryl (our CEO) will be on stage today at the Daily Deal Summit in San Francisco presenting on what daily deal users are actually buying based on their purchase data. To illustrate, we created the below (awesome) graphic on what an average user’s daily deal wallet looks like.
WhatsUp Gold’s most recent survey of some of its 100,000 customers asked how long employees are spending shopping online leading up to the holidays. Shopping online is becoming the de facto route of choice for many during the festive season – comScore, a leader in measuring the digital world, earlier reported that holiday season spending thus far has topped $15 billion in the US alone, marking a 15% increase over last year.