How To Structure A Mini Campaign

How To Structure A Mini Campaign

A smaller goal is not the mini-campaign’s sole characteristic—it is narrowly scoped across all components of a traditional campaign. The mini-campaign’s downsized characteristics—timeframe, staff and ally involvement, and activity—enhance flexibility in today’s volatile market by allowing for more frequent strategy adjustments and minimizing staff and ally burnout. Learn the four components critical to executing a successful mini-campaign.

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